Franchising & licensing : two powerful ways to grow your business in any economy / Andrew J. Sherman.
Covering every crucial business, legal, and financial step, Franchising & Licensing has served as the definitive resource to the domestic and international franchising community for more than 20 years. And it's now completely overhauled to reflect important new trends, laws, and strategies: new FDD disclosure regulations, updated branding strategies and global trademark laws, social networking tips for franchise recruitment and relations, M&A and private equity trends in franchising, the latest best practices in franchising operations and training, and much more..
- ISBN: 9781400239139
- Physical Description: xi, 451 pages ; 27 cm
- Edition: 4th edition.
- Publisher: New York : HarperCollins Leadership, 
- Copyright: ©2011
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|Subject:||Franchises (Retail trade) > United States.
License agreements > United States.
- 1 of 1 copy available at Consortium of Ohio Libraries. (Show)
- 1 of 1 copy available at Galion Library.
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